All About 301 Redirect and SEO

Filed in: Featured, SEO Services

Perhaps you recently purchased a new domain name for your business, or maybe you decided to change your website’s name entirely. In both cases, it’s crucial to set up a 301 redirect. But what exactly is a 301 redirect, and how does it work? Read on to learn all about this essential SEO tool.

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What is a 301 Redirect?

A 301 redirect is a way to permanently redirect one URL to another. When a user tries to access the old URL, they are automatically redirected to the new URL. This is different from a 302 redirect, which is only temporary.

Why use a 301 Redirect?

There are several reasons why you should set up a 301 redirect. For example, if you recently changed your website’s domain name, you’ll need to set up a 301 redirect from your old domain to your new one. This ensures that users who try to reach your website via the old domain can still find you.

Another common reason to set up a 301 redirect is if you have decided to change the structure of your website. For instance, let’s say you have a blog that was previously located at But now you want it at In that case, you would set up a 301 redirect from the old URL to the new one. This is important because if you don’t set up the redirect, anyone trying to visit the old URL will just get an error message.

How does a 301 Redirect affect SEO?

When it comes to SEO (search engine optimization), 301 redirects are essential for maintaining your search engine rankings. If you change your website URL, you risk losing all of your hard-earned search engine rankings. But by setting up a 301 redirect from your old URL to your new one, you can maintain those rankings and drive all that traffic (and potential customers) to your new site.

When do you use a redirect?

A 301 redirect is a permanent redirect from one URL to another. This is useful when you want to change the URL of a page on your site, but don’t want to lose inbound links or rankings.

The 301 redirect tells search engines that the old URL has been permanently moved to the new URL, and they should update their index accordingly. This is the preferred method of making a URL change as it minimizes lost traffic and ensures that your site maintains its ranking in the search engines. There are other types of redirects (such as 302 redirects), but 301 redirects are the most commonly used and are generally the best option for most situations.


When you change the URL of a page on your website, it is important to set a 301 redirect. This tells search engines that the page has moved permanently and directs users to the new page. It is especially important to set up a 301 redirect when you change your domain name ownership, as this can have a major impact on your ranking in search engines.

If you don’t set up a 301 redirect, users may see a 404 error when they try to visit your website. In addition, your new website may not appear in search results if you have not set up a 301 redirect. To avoid these problems, you should set a 301 permanent redirect when you change the URL of a page on your website.


A 301 redirect (the most common redirect) is a permanent redirect from one URL to the new page. When you change the structure of your website, move content, or change domain names, you’ll want to set up 301 redirects so that users are automatically redirected to the new location of the content they’re looking for.

This helps ensure that users can still find your content even if the URL has changed. In addition, 301 redirects help maintain your ranking in the search engines by transferring link equity from the old URL to the new URL. So 301 redirects are an essential tool for any website owner making changes to their site.


As you can see, there are many good reasons to use a 301 redirect on your website. Whether you’re changing your domain name, moving to a new domain, or restructuring your site, setting up a 301 redirect is essential to maintaining your search engine rankings and ensuring users can still find your site. So if you need to change your website URL, make sure to set up a 301 redirect!

Frequently Asked Questions

Part of your online marketing strategy is your SEO value, through the optimization of your website and the prevention of error messages in and around your website. You can avoid unpleasant situations by using a fairly simple way of referring to the right page.

What does redirect mean?

When you type a URL into your web browser, the browser sends a request to a web server for the specific page you are trying to access. The server then looks up the IP address associated with that URL and returns the requested page to your browser. 

However, sometimes the server will reply with a redirect instead of the page you originally requested. This usually happens for two reasons: the page has moved to a new location, or the server is trying to send you to a different page based on your location or device. In either case, the redirect will contain the new URL to which you should be redirected.

You can usually tell if you’re being redirected by looking at the URL in your browser’s address bar – it needs to be updated to reflect the new address. Redirects are an important part of how the Internet works, and they can be used for both good and bad purposes.

For example, they can be used to redirect users from an old website to a new one, or from a mobile website to a separate version for mobile devices. However, they can also be used maliciously, for example in phishing attacks that redirect users to fake websites in an attempt to steal their personal information. To protect yourself against these types of attacks, it is important to understand how redirects work and to pay attention to the URL in your address bar when browsing the web.

Why redirect?

Redirects are often used by marketing agencies to drive traffic to their clients’ websites. By using a redirect, the marketing agency can send visitors from their own website to their client’s website without having to type in the URL.

Why 301 redirects?

You just launched a new website and you expect a lot of traffic. But then someone goes to your old website and is redirected to your new one. They may get confused, or worse, think that your new website is just a copy of your old one. That’s why it’s important to use 301 redirects when you launch a new website. 

By redirecting users from your old website to your new one, you avoid confusion or potential problems. And if you expect a lot of traffic, using 301 redirects can get everyone to your new website quickly and efficiently.

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