Hey there! It’s Nina from Nina Givens Co. Ready to make sure your website ranks high in Google searches?
You don’t need to outsource me for this one – I’ve got a 13-step plan for you to get better results on search engines like Google and Bing. Let’s dive in!
Search Engine Optimization aka SEO
1 – Use the Google Search Console
Google Search Console is a free service that helps you understand how Google sees your site and enables you to index new pages quickly. Create a free account and add your website to get started. Check out this Google Search Console guide to learn more.
2 – Use Google Analytics
Google Analytics tracks website traffic and provides insights into your visitors. Create a free account, add the code to your website, and start collecting data! Learn more about Google Analytics here.
3 – Research Specific Keywords
Research popular and relevant keywords related to your business using Google Trends, or paid tools like SEranking, Semrush, and Ahrefs. Including these keywords on your website will improve your search engine rankings.
4 – Make sure your website is mobile friendly
With more than half of internet usage on mobile or tablet, having a mobile-friendly site is essential. Create a separate mobile version or use responsive design to adapt your site to different devices. Check your site’s mobile compatibility with Google’s Mobile-Friendly Test.
5 – Relevant keywords
Include relevant keywords in your title, meta description, and headlines. Be frugal with long-tail keywords to avoid keyword stuffing penalties. This will improve your search engine ranking and drive more traffic to your site.
6 – Optimize your website
Google loves fast websites. Improve your website speed by compressing images and using browser caching. This will help your website rank higher in search engine results pages.
7 – Link to other websites
Build internal links to high-quality websites to improve your website’s authority and link profile. Share your content on social media and build relationships with other companies in your industry to strengthen your link building strategy.
8 – Create Multiple Landing Pages
Create multiple landing pages optimized for different keywords to increase your chances of ranking for those terms and driving traffic to your website.
9 – Blogging
Regularly update your website with new, original content to improve your organic search results. Fresh content helps keep your website high in search results and builds trust with your audience.
10 – Promote your website on social media platforms
Harness the power of social media to give your site more authority and create multiple traffic streams. Connect with potential customers and build relationships with other companies in your industry.
11 – Advertise your website on relevant online directories and advertising sites
Submit your website to relevant directories and advertising sites to increase website exposure and improve SEO. Consider using Google Ads for even more visibility.
12 – Reviews
Ask satisfied customers and clients to leave reviews on popular review sites like Yelp or Google+. Positive reviews can improve your website’s SEO and build trust with potential customers.
13 – Hire an Experienced SEO Professional or Agency
SEO can be complex and ever-changing, so it might be worth hiring an experienced SEO professional or agency to help you stay ahead of the curve. They can assist with advanced optimization techniques, website architecture, link building, and content marketing. At Nina Givens & Co., we offer affordable services and a free introductory meeting to help take your website to the next level.
Conclusion
These 13 tips should give your business website a better chance of ranking higher in Google and other search engines. If you’d like to learn more about how Nina Givens Co. can help your site rank higher, or if you have any questions about the process, please contact us for a free consultation. We’re happy to help you!
